Honestly, I was mainly just bitter that I'd failed as a college baseball player & was constantly bombarded by my family about "getting a real job."
That same year, I'd stumbled across copywriting and scrapped my way closing to 2 clients that I wrote Facebook Ads for.
I was making $3,700 per month & thought things were going okay.
But one day, I got the 'message of doom' from one of my clients...
"We need to talk."
Uh-oh.
They told me the ads I wrote weren't making very much money... And that I was fired.
I couldn't afford to lose them. So I fought back:
"No. You can't fire me. I'm going to figure this out."
I begged & pleaded...
I asked what went wrong since they never gave me a hint that things were going wrong...
I FINALLY convinced them to tell me the truth...
The real reason they weren't making money was because they weren't sending enough emails... and they were going to spam.
They admitted that it wasn't my fault... Email was something that I had NO control over since I was only writing ads for them.
So I told them I would sign into their email sending software & fix the problem for free... In hopes that I would somehow figure it out & not get fired.
Frankly, I didn't know how. But at least they agreed.
But with a few weeks of non-stop research... And paying some people to help me... I eventually solved their spam issue & started writing some really good, simple emails for them.
Before I did this, the client was only making $13k/mo from their email list.
But after I worked my magic that summer...
They started making $51k per month... Nearly a 4x!
So it's safe to say they not only kept me on board...
But they upped my pay from $1,700 per project... To $3,000 PER MONTH.
That's when I knew I was on to something. I nearly DOUBLED my rate... And this time it was a MONTHLY RETAINER!
So I offered to do the same thing for my other client.
I signed into their email sending software so I could write their emails too.
And sure enough, they started making more money. So I got a raise from them too.
Then they started referring me to other clients - and my service caught on quick.
A lot of my clients started making multiple 5 or 6 figures per month from their email lists...